Posted by Glenn Omura http://www.fastcompany.com/online/14/zaltman.html A more serious description is in his book: Glenn Omura![]()
on 5/15/2007, 8:56 am, in reply to "magazine photo collage therapy with Late stage Alzheimer's"
35.8.132.68
In the marketing discipline, Jerry Zaltman has been using this kind of methodology for years to map the cognitive structure of consumers' cognitions of products in relationship to their lives. Here's a pop interpretation of his work:
http://www.amazon.com/How-Customers-Think-Essential-Insights/dp/1578518261
Associate Professor of Marketing