Posted by Gary W. Sims
on May 25, 2009, 7:35 pm
67.68.224.228
Dear Gary W. Sims,
With Bonnie away from the office this week your letter on the recent Victoria Day advertising was brought
to my attention.
Thank you very much for taking the time to write to Bonnie as she very much appreciates hearing from customers
on our day to day operations. I would like to assure you that we are aware of the impact our advertising has had in
the Quebec market. In the previous years we have always referred to this particular week end as Victoria Day. This
particular year our marketing department responded to a recommendation to change the heading to National Patriot's
Day. This practice will not be repeated in future years. As you can appreciate the Hudson's Bay Company places
great pride in our role in the history of Canada and at all times maintain high values in maintaining our pride of Canada.
A copy of your letter has been provided to our Senior Vice President of marketing and his team for future reference. Thank
you for your comments which are appreciated.
Yours truly,
Barry Bortnick
Director Bay Sales & Service
Responses: