In this case, one perk for a platinum-level membership is supposed to be the opportunity for a member to buy the mod giftset (which is still gold label) directly from Barbie Signature before it's released to the general public on October 1st. That would likely happen the last week in September if Mattel keeps its word.
Then everyone else, including dealers, will have it in stock to sell on or around October 1st.
It's just a way to entice people to purchase a Barbie Signature platinum level membership. This way, they won't miss out on the gift set if they really want it because no one really knows how many sets are made. The "under 25,000" means it could be that many or it could be 10,000 units. I don't think anyone really knows.
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