Posted by LauraV on November 11, 2008, 5:33 pm
71.227.213.43
I just saw a commercial for the new Blackberry Storm due out Nov 14. Hadn't seen this commercial before.
I googled it.
The Storm will cost:
$600 to buy without a contract or contract extension.
$300 with a 1 year contract/extension.
$200 with a 2 year contract/extension.
I may be off on my prices. Depends on where you look.
I predict we are going to see something a bit like the latest iPhone release: lines and then lots of new iPhones.
Here's the lesson:
When the new iPhone went on sale, people gladly stood in line for 5 hours to get one. A cell phone for $700! (Albeit a fancy one.)
My customers came in with them. But only the wealthy ones who pay their credit cards thousands of dollars a month to keep the balance owed at zero.
I didn't see any iPhones with my customers who have credit card balances owed.
I think we are going to see something similar with this new Blackberry Storm. But since the price is lower, some of the people with credit card balances will be included. And the lines will be shorter. Blackberry doesn't have the prestige iPhone has.
Punch line to the lesson:
In this horrific economy, we still have wealthy people, lots of them. And they are spending money.
That's who I am marketing to these days.
Good luck on your own marketing success!
LauraV
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