The deals have to pass a fair and proper test to see if they're reasonable value. It's nothing like the massive 'out of kilter with every other football deal sponsorship' that Man City spent years benefiting from, and is no different to your Russian oligarch setting up a deal to sponsor the stadium. Our sponsorship is still minute compared to the big six. Our front of short sponsor is not even a third the value of Man U's training kit sponsor.
The entire game is financially rotten. That's the entire point of how it's being run. We're all just pathetic little pawns dreaming of some footballing success.