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The apples are supposed to resist browning when cut. The idea is to be able to sell bagged, cut-up apples that don't brown. I can't believe the idiocy of the company founder's statement:
"We know that in a convenience-driven world, a whole apple is too big of a commitment," Carter said.
HUH? It's too big of a 'commitment' to eat a whole apple? Has the world gone nuts?
You can read the whole story here: