Re: Dent is back full time
Posted by Jeremy Andrews on December 3, 2018, 6:34 pm, in reply to "Re: Dent is back full time"
Format flips can be thrown together quickly or well planned over time. |
If time is short, I'm thinking Jack FM and 104-3 Jams, they most likely throw it together in a few hours, storm in, move whoever is on the air out of the way put the new format on the air. These kinds of flips are the ones that sound extremely sloppy. Dead air, hiccups, etc. There was not enough time to get it together.
If they have more time, they can take that time to put things together. The more time the better. On the day of or before, they can call a meeting. Station can go jockless. If they're nice enough to allow the employees to say goodbye, they can do that. Final preps are prepared. Format launches.
In iHeart's case, they can just throw an existing premium choice log with local liners on the air and build from that. It's never been easier.
If The Breeze for example ever launches in Chicago (Or moved from WKSC HD2), the most it will take getting it on the air and smoothly is getting liners cut and a music log from corporate loaded into the computer. Often starts with the usual 10,000 songs without commercials. Allows time to build the product.
As for Big 95.5, it continues until otherwise.