Re: WBBM Leaving Tune-In
Posted by JDC Likes Pancakes on July 24, 2018, 6:03 pm, in reply to "Re: WBBM Leaving Tune-In"
My God, is there anyone here who understands why things happen? |
First off, TuneIn is for sale, it's a disaster, screwed up beyond belief. They run pre-roll over other people's content then supposedly split that with the broadcasters. They're slow to pay, in some cases they were a year behind, it's a revolving door over there.
Radio.com is Entercom's door to aggregating and owning their own content, let them have it, they're going to need every penny they can to prolong their own BK agony in the near future.
There's no gain to allowing your broadcast accesses through all these avenues when either:
A) They're monetizing it and calling "putting you in their guide" some benefit for you when it's not
B) If you're a smaller broadcaster and all these streams are flying around, it costs you more money than you're making so, while it's cool to say look, I'm in 20 media guides, the coolness wears off when you get your bill from SESAC, BMI, ASCAP, Soundexchange and God knows whatever collection bug comes crawling out of the woodwork.
Why complain? This is business and when a business can do something better and control it's own money better than letting others build their own using a radio station's content to do it, then you'd be an idiot (if you ran a station) to not make that move.
In fact, I'd submit to you, this is the best move they've made yet and it costs them nothing.