Re: State of Top 40 radio: Horrid!
Posted by WYTZZ95FM on December 31, 2017, 12:17 pm, in reply to "State of Top 40 radio: Horrid!"
John all your points are good observations. |
The 60s, you heard music on a jukebox or an AM radio, lesser degree on TV. Today there a plethora of avenues to hear new material. There is research that there is so much casual listening on terrestrial radio, they can burn songs for 6 months.
If a song gets played every 90 minutes, it spins 16 times a day. That is 112 spins a week. This is also a station with little to no gold or re-currents. For those stations that slam 100+ rotations a week or more, they are going for cume (total people that sampled the station, even if just for a song and then bolt) numbers, not TSL (Time Spent Listening).
Selling "mp3 tracks" electronically (or people just listening to them on YouTube) as opposed to full album releases, the 24 weeks is commonplace. In the past, record labels sol you a 45 with the hit on Side A and another offering on Side B hoping you would go buy the whole album.
CHR playlists come out of corporate offices today. There is nothing local about it. Someone recently asked me why CHR doesn't find local talent. I told them, when your PD has 5 other job titles and possibly tracks 5 others shifts for other markets, when do they have time to go find local talent? The "talent" is driven from record labels. The "talent" is usually disposable. The product that is released is saturated with deviating bass and distortion. Buried vocals. Or notice how literally EVERY female artist on CHR today sounds like a clone of each other?
What is rock today? Alternative? Corporate rock? Rock also depends where in the US you are at and the ethnic composition and age demos of the area. Hell, Country has disappeared from CHR. There have been a few hits here and there, but overall where a good part of the Top40 chart was Country based, has been unseen from the 1980s.
CHR is social media heavy because this generation WILL NOT call a CHR like teens did in the 50s, 60s, 70s, 80s & 90s. They will NOT wait impatiently for a station or jock appearance to shake their hand in person. This generation wants "now" to be on their mobile device. No voice, just characters. Instant updates via push technology on their phones. Some celebrity died in 1995, you found out when you turned the radio or TV on. If you didn't do either, it was in the newspaper. Today you get a twitter alert in your pocket or for most of the younger generation in their 3rd appendage sticking out of their palm, within seconds.
I am out of the demo. Hell, I am the wrong gender that CHR targets. But, for the reasons discussed and even more reasons like different society, habits, technology etc.... CHR is different and has had to adapt, for better or worse results.
I'll leave you with this thought. A now retired PD from this market once told me, Active Rock was for unemployed drunk males (no revenue), CHR was not to entertain the listeners but to play commercials and any form of Dance radio was for Transsexuals and Gays. As long as this mentality persists and it does in a large part, you will still hear the same emanating out of your terrestrial radio speakers today into the future.