104.3 Jams Playlist
Posted by disman00911 on November 30, 2017, 1:22 pm
Early criticism of 104.3's classic hip hop format has been the narrow, repetitive playlist. I started to listen to this station myself to monitor the song playlist to see if that is the case and sure enough that criticism is valid. The time period of the song selection is between 1992 and 2012, with a strong focus of 1994 to 2005. Strangely, I have yet to hear tracks that came out in 2006-2007. If 104.3's playlist consisted of the top 100 urban/rhythmic hits of each year between 1992 and 2012, that would be about 2,000 songs total. Yet 104.3's current playlist seems to be about only 200 songs total and I have noticed some songs repeating every 5-7 hours. At times the playlist seems even shorter than that. If this is a signal of things to come, then I don't see this format lasting very long. |
In order to improve, 104.3 Jams needs to expand its playlist to avoid repetitiveness. It's not that the station is playing brand new music here. There are songs that were hits at one point and they're never played on FM radio again. 104.3 just can't rely on playing Beyonce's "Crazy in Love", Usher's "Yeah", or 50 Cent's "In Da Club" every 4-6 hours. This should apply to any decade-based format whether its classic rock, classic hits, old school R&B, etc.
Since 104.3 wants the WBMX call letters, it would be smart for them to team up with the folks that run WBMX.com as Jeremy said in an earlier thread. Imagine the WBMX.com weekend block on a stronger frequency. In comparison, there are virtually no repeats on WBMX.com's lineup whenever I listened.
Going back to 104.3, what will happens to them a year from now and what path they should take format-wise.
Path A - Stay the course. No need to add pre-1992 hip hop/R&B songs or post-2012 Hip Hop/R&B songs. Just expand the song playlist from about 300 to about 1000 to avoid repeating a song.
Path B - Stay focused on 1990s/2000s urban hits but expand playlist to include R&B and hip hop hits of the 1980s & early 1990s.
Path C - Dump the hip hop, evolve into Urban AC and add 1970s, 1980s, 2010s, & today's R&B hits. As a result, 104.3 is now competing head on against V103. Of course, there's also Soul 106.3, but they have a weak signal and 104.3's more powerful frequency gives them a better advantage. Entercom (104.3) vs iHeart (V103).
Path D - Dump the older R&B/hip hop songs, add more recent Hip Hop & R&B hip hop hits and complete directly against WGCI. Highly unlikely since there's already Power 92 and their signal, although not as strong as 104.3 or WGCI, is stronger than its sister station Soul 106.3.
Path E - Embrace the original WBMX and add the records that they actually played (1970s & 1980s), plus the early 1990s R&B/Hip Hop. In addition, the Rhythmic pop & dance records of the 1980s/1990s/2000s/early 2010s will also be included in 104.3's playlist.
Path F - Abandon urban/rhythmic altogether if ratings don't improve. Question remains where would they go format-wise? Alternative? Return to Classic Hits/Classic Rock? Simulcast of 670 the Score?