Re: Entercom NEWS
Posted by disman00911 on November 29, 2017, 11:29 am, in reply to "Re: Entercom NEWS "
In theory, it would be better for Entercom to transport the call letters "WBBM" to 105.9 since there are no plans to replace the simulcast of Newsradio 780. But 96.3 (B96) has had those call letters for a very long time and kept the call letters when 105.9 changed to Newsradio 780 in 2011. |
I agree with Jeremy about what 104.3 should do in regards to the WBMX call letters and forming a partnership with WBMX.com or the other people who have actual knowledge about the old school urban/rhythmic format such as Armando Riviera (as one person earlier mentioned). Problem is that Entercom probably won't since their version of WBMX is very different on what WBMX.com sees. Another problem is that 104.3's main audience are those who grew up listening to hip hop on CGI/B96/92Kiss/103.5 Kiss/106 Jamz/Power 92 in the 90s or 00s, not the clubheads who listened to the original BMX, 90s-era B96, or Energy. Can these two rhythmic bases co-exist? It is not guaranteed that 104.3 listeners who expect to hear 50 Cent, Nelly, Mary J Blige, Beyonce/Destiny's Child, Dr. Dre, etc are going to stay tuned if they start hearing Daft Punk, Real McCoy, and the rest of the dance/older R&B product that is heard on WBMX.com. Nonetheless, 104.3 should expand to include 1980s & early 1990s hip hop & R&B and the rhythmic/dance hits of the the 80s/90s/00s in order to avoid repetitiveness.
I also agree with Watts about 104.3's narrow playlist of mainly 1994-2014 hip hop/R&B hits. For a decade-based format to work properly, you have to go all the way and not just loop the same 200-500 songs over and over and call it a day. Don't just rely on the safe hits. Try not to repeat the same songs. This isn't a current-based format where you have to play the top hits that are still fresh today on a continuous basis.