The billboards are to catch people in traffic jams or slow traffic and hope people punch in (and not get a commercial lol) Same with buses. Some formats and stations are more "on the move, driving" stations than others.
Depending on the cash giveaway, the company HAS to collect a SS# or identifying tax ID#. This became commonplace after 9-11 and the Patriot Act, where the govt keeps tighter tracking of monetary flow.
I won concert tix which I was too young to attend. I also won an Atari 2600, both from WLS-AM in the very early 80s. I had to go pick it up with my parents. I met Tommy Edwards, through the glass window doing a shift. Not too friendly. Lot of jocks do not want to be bothered when on air. Don't get it, listeners ARE your purpose. Then again, today with VT en mass and being jockless, it is a moot point. I digress...... I also won free tix from B96 to go see Rick Springfield's "Hard to Hold" movie (stinker!!!!!!) but I loved the LP and the released singles! In the 90s I won a few Party radio T-Shirts and a few CD's including Color Me Badd.
Rock 95.5 is beating KISS, which is being beat by The MIX and B96 is still in the caboose. It is really time for either KISS or B96 to blink. New format or a major format skew. To be competing for a 2.7 & 1.9 share in a 6+ demo driven format is a joke. When WDCB is cracking a 1.1 share, you know their demos are rocking harder and this whole thing is more inbred than a traveling circus. 🎪 🎢
Z
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