It's established WLIT-FM/93.9 owns Chicago radio during their all-Christmas music in both ratings and revenue.
Do programmers react to a dip in ratings in certain demographics or are musical tweaks executed to protect a co-owned station should they drop in ratings and revenue?
WSHE-FM/100.3 comes to mind. They have changed their identity and positioners for more years than anyone else. Yes, they exist to protect WTMX-FM/101.9. Is WTMX-FM a more valuable property? It would seem so in the mind of WSHE-FM management.
One last question...is there any radio format which will pull in listeners under 45 going forward such as ten years from now?
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