KHits was programed OK. Musically they were pretty conservative and that would never change with Todd at the helm as he is a yes man and would never speak up against corporate. Truth is and he receives credit for it, they had the better on air staff and production compared to WLS-FM. Audacy had a boner to flip Chicago to Jams, so KHits days were numbered. They flipped it last year in New York from Country (rating 1.9 - 2.9 share) and it is sitting pretty at a 1.2 these days, as the heritage Urban AC reaches #1. 👍 What is the next great format that they will all take credit for to burn it out a few years later?
Things will not change. This nonsense would have never carried on 5 or 10 years ago. A CHR not in the Top 3 overall in their demo and Top 10 25-54, hell at a 2 share in the 6+ demos is a joke. If this happened in 1980, 1990, 1995, 2000 these stations would have skewed into niche to survive the storm and then emerged later on. Or they would have flipped to something else. They are just letting the industry die on the vine sending listeners to other technology. Insanity.
Hubbard is pretty strong their downfall being short 1 station as opposed to Audacy and iHeart not being to complete on an even level for revenue. Audacy is one beat away from bankruptcy. Only so long that you can run a station off a computer or pipe in national programming on a wide level in a major market. Cumulus should have horse traded their signals away for other markets or sold them outright long time ago. WLS-AM is being beat by FM Class A stations while Q101 has heritage and is being pulverized by other outlets.
It is amazing that terrestrial radio has a chance to be different but yet they ignore formats that existed in the past, some of them in certain markets and just pretend they never even happened. Radio overall skipped right over the 70s and headed into the 80s. They are their own worst enemy.
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