Re: What is Alternative?
Merlin LMA’d and launched Q87.7 just under a year after they took over the other two. At the time, there was a lot of good new music being released on that format. They took advantage of that and actually got decent ratings with that signal. Cumulus bought the other signals and simply shifted the format to 101.1 in 2014. They kept most of it as is initially. Different programming staff evolved the music over the years. The good new music kind of slowed down, so they went back to leaning on the golds. Most of what you hear now is still a variation of Q87.7 minus the music.
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