I agree with Professor What regarding Big 95, WGN-AM, and B96. Both WGN-AM and B96 have heritage as talk and Top 40 respectively, therefore both will survive despite the woes. Big 95 lacks the country heritage. Chicago does not need TWO country stations! iHeart is so stubborn to keep a failing format that doesn't stand out. Kicks Country on 94.7 came and went 20 years ago.
Why not a rock-type format? iHeart has many of the female-friendly formats covered. They don't think men listen to music-based radio as much as women do? Why not something different other than a ever-stale country station with low ratings that plays the exact same songs
the other country station (US99) plays.
Regarding Z92's comment, dance in any form (current or old school) is not coming and I say this as a fan of old school B96 and long-defunct Energy 92.7. If anything, it should had been 104.3 Jams that should had tried that old school dance/rhythmic format with a large, broad playlist instead of the smaller 300-track hip hop playlist that play the same Ja Rule/Jay-Z/Nelly/Beyonce tracks over and over again. Basically what WYTZ95 proposed a few months ago. After all, both present-day B96 and 104.3 are operated by the same people (Todd Cavanah and Erik Bradley) who were in charge of B96 during their prime in the 90s. That said, Cavanah and Bradley need to move on from B96 and get new blood there while they focus on 104.3 Jams.
Speaking of vulnerable stations, what about WLS 890? They are not so strong these days due to the aging demographics and over-dependence on syndicated programs. Younger listeners generally don't listen to talk, let alone on the AM brand.
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