I suspect political leanings also play a favor. Between Cochran, Williams and Roe, has there ever been a day part on WGN Radio that has ever been so heavily opinionated towards one side? That specific observation is not one that bothers me persay, but I think there is a sentiment among many of their older demographics who probably don't care for what they perceive to be continued bashing of the president.
The most I listen to WGN these days is about 15 minutes in the morning during Cochran's "Top Six at Six." I want to like Steve's show, but some of the side chatter with the other side kick personalities, such as Mary Van De Velde or the show's producer (Sandburg?), I just don't find to be compelling.
I listen to a little of Roe on the way home and I think between his ego and a lot of the yelling and stammering, his best days are probably behind him. I think he would benefit from having a strong co-host.
I used to listen to John Williams back in 2009 and 2010'ish and would listen to his show on WCCO in Minneapolis. Even though I liked him, his show never did strong numbers, but was supposedly liked by advertisers, if my information was correct. I don't dislike John today, but I just never got back in the habit of listening to him at 1, even though I am in the car and on lunch during that time.
And maybe I am still the wrong demographic, but as a 34 year old, do we really need a 10 minute block of news at the top of each hour?
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