I can say I never liked the "SHE" branding and imaging, to me, it is very bland and always reminded me of the "Fresh" brand.
They were once "Windy 100" which could be the perfect name to throw a monkey wrench into "The Breeze" brand. At one time they were also "EZ 100".
With the state of new Hot AC product and falling ratings at "The Mix", it would also allow "The Mix" to tweak a bit and play more 90's and 2000's music without completely leaving the Hot AC format.
This would give "The Mix" a little breathing room, if or until the current AC product picks back up.
This would make a nice combo sell for them as well as blocking anyone else from this format for now.
On a side note, I always thought 100.3 was at it's best when they were 100.3 "The Point". That was a well branded and well executed station.
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