Since the Breeze is Smooth Jazz, they should flip 95.5, considering their past Smooth Jazz heritage. Nobody is listening to country music on 95.5 and their ratings continue to get lower and lower as US99 continues to dominate. Time to give up on the idea that Chicago can support 2 country music stations. Kicks Country 94.7 failed and now Big 95.5 is failing.
Could iHeart sell 93.9 Lite FM and 95.5 The Breeze (if iHeart does flip them from country) as a cross-sell? Despite its older-skewing demographics, 95.5 should had never gotten rid of smooth jazz in the first place.
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