Entercom seems to use a distinct consultant with their AC stations, but I highly doubt they will flip B96 to any form of Mainstream AC. They'd be going up against both WLIT and WSHE.
Gold-based Soft AC does well in the ratings in multiple markets, San Francisco and iHeart's KISQ (98.1 The Breeze) being the most notable. Entercom's attempt is in Seattle. They actually pulled a heritage Country station off the air for it. I still do not see Entercom doing it here. However Entercom has been extremely unpredictable ever since they bought CBS Radio. Heritage means nothing.
Message Thread | This response ↓
« Back to index | View thread »