A lot of people listen to local radio as their primary source of music because it actually is local and they feel a connection to their city and community.
Any number of relevant and local topics are the ties that bind and national platforms, online or satellite (and voice trackers) can't pull it off like live and locals.
Also it's pretty easy to turn on the radio and click around to find a song or station you like. Also one can talk on the phone while listening to the radio as well-very old school concept but it really is possible!
Unrelated but I find it funny how SEVEN is the nickname and the seventh deadly sin is ENVY. I think the national platforms envy the reach and connection that local radio has over them.
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