WMBI-FM 0.9 0.9 0.9 1.7 Religious Moody Bible Institute
Sorry to start another thread but the one below is focusing on the 18-34 and Feder's column. Here is the link for the 6+.
Christian radio has a lot of action this month! Besides WMBI there is more action.
WMBI is up .8, WCKL is down .4 but WJKL AIR One is up .3
B96 is in trouble, really. When Public Radio is knocking on their back door, it is sad. Lot of knee jerk reactions and they are working in the opposite direction. I think this is more than "bad music" that Jeremy claims, which he is right, but there is something bigger in play here. This has a lot to do with corporate culture, Jams and other bad moves since CBS exited.
WLS-FM should be best pals with Entercom for handing them the format and these ratings.
WOJO is up nicely.
One format flip, or 1 format flip and a tweak by one company cluster can totally bury Entercom further or again bring upheaval to the market. Or status quo? Which will it be?
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