Some stations Iíve come across are very active in their community and broadcast to their community. Theyíre not as much worried about their brand (Itís just the nickname of the station) as they are running a quality business. Weíre not even talking about mom and pop small town radio. Figure 100-300,000 people.
Music (Including bringing in artists for interviews, etc)
Visibility (At events) Charity events. Promo events. Every event around theyíre at.
News (People want to know what is going on in the area. Especially in the morning)
Severe Weather and Emergency Info (Yes, phones but they do not always work.)
Thereís also a certain ďfeelĒ they give off that they care about the area and the people that they broadcast to.
In return, Iíve heard these stations in cars, taxicabs, lobbies of businesses. Backyards while people do yard work, etc
Thatís my idea of radio. Youíre not going to get that connection from a shuffled playlist. Youíll get music, but the connection to the community is gone.
A lot of this has gone missing from radio. Itís all just becoming one big way to squeeze money out of the licence. Larger the market, the worse it gets. Airstaff just saying a few things, maybe reading something from a prep service, commercials disguised as traffic reports. The streaming platform is force fed down your throat until you canít stand it anymore.
Iíve heard stations that run Westwood One satellte programming that have more connection to their community than Chicago stations. The few people that work at some of these stations locally make that happen.
Youíll know what Iím talking about by listening. And it wonít be from a station owned by a company thatís more worried about a streaming platform and how they can squeeze more money out of it rather than the audience.
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