WLS-FM is drinking champagne that KHITS was killed off.
Entercom could have easily launched what people CAN'T hear on the radio as opposed to what they CAN hear elsewhere. They could have launched their "Killer B" and "Party Radio" days, with an older demo and music that is heard NOWHERE! Hell, they could have even launched a hybrid station of that music with Urban/Hip Hop crossover of the 90s. Total fluke that WRME and WLS-FM are seeing some of their biggest numbers ever? Not.
But no, some asshat consultant trying to shove a horseshoe up investors rears, temporarily increasing stock value convinced them to do this format. Hello! It has ZERO longevity in every other market it has been launched in! Now they have a heritage CHR languishing in numbers that have not been seen on that frequency EVER. I really do not think they were in the lower 2 shares when they were an AC format. No, B96 is not suffering a new morning show. No they are not suffering a terrible CHR period. Their upper demos have dried up moving over to 104.3
Chicago has a UNIQUE past. Consultants have NO ####IN CLUE about heritage.
Some great decisions and glaring accomplishments of 104.3FM (sarcasm):
a) The music sucks. Care to repeat much more?
b) The music sucks. Not all CHR was Urban or Hip Hop in the 90s and 2000s.
c) They did the "jockless" thing a tad bit too long. Lost their "wow" factor.
d) The jocks outside of Julian are not local or don't have Chicago heritage.
e) This is nothing that people can't hear elsewhere like on the internet. The jocks were a way to make it "local and special".
f) They are sharing audience with B96. (Go ahead eat your own).
g) You have a bunch of people running it that have no clue. (No, not the local named heads. The ones at corporate).
h) They are *not* WBMX.
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