Re: WLS-FM's New Logo
Posted by True Facts Stated on May 15, 2018, 8:52 pm, in reply to "WLS-FM's New Logo
Most likely because the center of gravity of classic hits is moving into the 90ís and out of the era in which WLS has any brand equity as a station that played new music. WLS-AM stopped reporting as a CHR in late 1985 and WYTZ transitioned to dance music in the spring of 1991. The 70ís Musicradio logo is meaningless to the audience they need going forward.
I know Cumulus is squatting on a 947TheLoop domain but reviving the Loop is pretty dumb. They own alternative and classic hits. The new Loop will find itself behind the old Loop...looking up at WDRV.
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