What WLS has, strong heritage name. It ends there.
For WLS it costs more than the LOOP to run it. They are not really winning any demos. SHE and METV radio are their competitors.
Cumulus after BKP will not have a lot of money and will need to run lean so they can be more profitable. Killing off WLS and going LOOP is not a far stretch. Just don't expect anything more than the name to be the same. Lot of VT and running more on the cheap than before.
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