104.3ís problem is lack of variety. The excitement over the repetitive but familiar and feel good playlist is slowly wearing off. But theyíre taking it slow.
87.7 has done all of this with a low power TV stationís audio feed. No webstream. Little promotion. Nothing. Word of mouth and a decent product programmed locally.
Iíve said this before, but the current WKQX got itís start in the same place. Under Merlin. And they also did it locally and from scratch.
Me-TV itself (now a highly successful national TV network) was also built locally. As a programming block on the former WFBT (23)
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