That can change at any time. When the calls changed to WSHE on March 2nd, 2015. It was almost like Gold-based Modern AC. Lots of what what made The Mix in the 90s (STP, 311, Dave Matthews Band, Matchbox 20, Oasis) mixed with the Hot AC hits of the day (Ed Sheeran, Taylor Swift, Magic!, Hozier) Didn't last. Was back to playing loads of 80s and Pop AC in a few months.
The Mix is stuck between Hot AC and Adult CHR. It works for them. Everybody wants a piece of their success. WKSC, B96, the suburban Hot ACs, you name it.
Gold Soft AC is a fantastic TSL format. It does well in most places where it's put on the air when it's programmed properly. But does it bill? Nobody knows since that info is never made public.
« Back to index | View thread »