Classic Rock seems to have some kind of ability to keep being successful even though the music has barely changed since the format came around in the 1980s. It's a formula that works.
The Drive was a different format when it launched. It was not exactly "Classic Rock" It was "Classic Hits"
Classic Hits was a term for Softer Classic Rock mixed with some 60s Oldies. Basically 70s heavy Classic Hits with a Rock-Singer Songwriter lean.
When Oldies stations started going into the 70s and 80s direction, that term was turned over to them and the previous "Classic Hits" stations were merged into Classic Rock. The Drive as it is now is an example.
They had a presentation like a Soft AC station of the 80s and Early 90s. Very little imaging (The liners where actually whispered) DJ's didn't talk over the music. Very music centered format. They actually tried this presentation on WNND "Time For You" with wind chime sound effects in late 2001 into early 2002. Didn't work out for WNND.
Westwood One syndicates the traditional "Classic Hits" format under the name "Classic Hits-Rock" Stream this station for an example
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