I would think that putting the games on 93.5 could work out for them. I would think it would benefit both The Sox and Univision since WRTO AM 1200 has virtually no listeners.
The station (WRTO) is a prime example of a station that is on the air for market clearance. In other words so Univision can say to advertisers that they are on in market #3
« Back to index | View thread »