OK and how bout how BIG went after US?
Or Drive went after LOOP?
Or FRESH went after WLIT?
Or ESPN went after Score?
THIS national "brand" is called ALT and can be sold in combo locally.
Cumulus and Merlin can play with each other in the kiddie pool-an empty pool as we found out.
It's called competition and looking long term.
WKQX has ZERO national branding or promotions behind it so ALT in Chicago could launch with no djs and commercial free and just like BIG get people to listen.
Case closed, move on nothing to see here.
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