I agree. I was told, jingles and heavy station ID and promo is not what people want to hear. They prefer jukebox type sound. DJs' are an interruption. (What this really means, jingles cost money, so do jocks. Jocks talk less, good jocks are no longer needed, so they can pay them less as announcers). At the end, PPM knows what is being listened to an brings in the revenue.
There is no brand loyalty anymore. You leave my station? I hope you end up on one of my other 4.
The talent that was cultivated in small and medium market are gone. All VT or the bird. Your PD is MD, tracks 5 other shifts, probably also the secretary and toilet cleaner, especially smaller markets.
If the PPM says people tune out after 9 seconds of the announcer talking, then the PD will have them talk 8 seconds.
Take a look at most music radio station websites. The jocks are no longer front and center. The music, artists and "syndicated content" fluff takes precedence. Jocks in the past made the listener feel like they were part of the station, a family. That is gone.
You are correct John, we are from a different age and time. I am not a P1 candidate for terrestrial radio. So my airchecks, YouTube, streaming outlets, Sat radio and other new technology delivery devices will keep me entertained.
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