They did research. But I have been told it wad all internal to prevent leak of the format change.
They obviously initially knew "WBMX" was a big deal in Chicago at some point, but probably didn't know that it was gone years before any of the music that they were playing was released.
As someone said here, old white men making decisions for something they have NO clue about. I was once told by an older, white PD in this market that "dance music" appeals only to gay and trans people. (####in' ignoramus). No clue. None.
It sounds like they had the liners made, rushed together the library from the B96 Gold library during the hour it was stunting, and then had the board op throw it on the air.
There was more lead time to this. But it was a VERY well kept secret.
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