One of the bigger problems is the format is very niche and narrow by default, so when a new station launches in this way (Heavy on the repeat at the beginning) It seems more extreme than it really is. If they had commercials, it probably would be even less noticeable, because there would be less time to repeat. This will be evened out.
I spent some time in St. Louis the past few years. iHeart had one of their few Classic Hip-Hop stations on the 100.3 frequency there. Was one of at least 5 or 6 formats they had since the original format (Urban) was dropped. The short-lived Classic Hip-Hop format was very repetitive. Over a weekend I heard a single song several times. They flipped it back to Mainstream Urban last year.
Cumulus (Westwood One) has been syndicating the format since the success (And now fail) of 93.9 in Indianapolis. They run it on several O&Os in unusual markets including Minneapolis and Des Moines. Musically, it has more variety, obviously it has to since it's being syndicated to other stations, many in smaller markets or unrated areas.
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