WXRT is heritage and bills well just on name. But its audience is unique and it is hard to cross sell ads on the other stations. B96 and Jams are a no. Newsradio and US99 are possible. If there was another rocker in their portfolio, it would be easier to cross sell. The #1 thing readers here don't get in their head MARKET REVENUE to beat iHeart and Hubbard. That is the end game. Jams doesn't have to be #1, enough to dent GCI and V103, it is a WIN. *Period*
IHeart won't touch WLIT, the 1 1/2 month XMAS billing is enough to have them pull good revenue year round. The station is not expensive to run either. Big 95.5 has been made small. If US99.5 keeps up or iHeart sees more value killing off BIG 95.5 or crippling 104.3 to save KISS, GCI and V103, they will flip faster than I can initial below and press POST IT!
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