WJMK by far was the weakest billing station in the cluster. That's why it went bye-bye.
Yes, Classic Hip-Hop is often a flash in the pan format. However, Entercom has executed this format with moderate multi-year success in Seattle and San Francisco. If necessary, recurrents will be incorporated into the playlist with time.
Soul 106.3 is a nothing burger of a station and Power 92.3 has a crappy signal and weak ownership. The main competitors are V103 and WGCI. There is plenty of room between those two stations for a third entrant.
WJMK will have greater crossover appeal than all other Urban formatted stations in the market. It also gives Entercom greater access to an ethnicity (African Americans) its other portfolio stations largely fails to reach. The B96 of today sounds nothing like the B96 of 20 years ago. This station will appeal to a lot of folks who were listening to B96 back then.
BTW, I wouldn't expect WBBM to disappear from FM 105.9 anytime soon. The addition of 105.9 was accretive from a billing standpoint, and Jimmy DeCastro is a proponent of spoken word programming on FM.
Message Thread | This response ↓
« Back to index | View thread »