In NYC, AMP was an island. They had nowhere to cross sell it. The ALT now can cross sell with ALL of their other outlets.
Look at Dallas. The CHR was a sore red thumb. They dumped it and the cluster can now cross sell.
In Chicago, their cluster will be 104.3/96.3 and 105.9/93.1/WUSN. --- They NEED to dethrone iHeart at all costs in revenue.
Just having "Alt" in their top markets doesn't generate revenue.
Also. This is what FEDER said. Want to debate this, then tell him he is wrong that he printed this. It was a known fact they are looking to maximize revenue against iHeart especially in Chicago.
But the format change has more to do with revenue than ratings, insiders said.
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