Their weekend Urban Oldies (Dusties) music programming is top notch.
WJMK, WLS-FM, The Drive, etc are all going after a PPM-friendly format. Heavily researched. What they're doing is all with intent for the specific demographic they are targeting.
WJMK has a top notch airstaff. Someone such as Gary Spears retires, they promote Jeff Mason to afternoons and hire another top notch jock, with a long history in Chicago radio (Brian Peck) This is where WJMK is the strongest in my opinion. Their staff and presentation.
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