Ohhhhh, per-inquiry or "PI" spots. The bane of many a PD's existence.
I once had a GM tell me those PI spots bring in "tons" of money. I guess when you're billing peanuts, $75 a month is "tons" of money and justifies bogging every stopset down with the same 4 awful online payday loan/tax relief/testosterone supplement spots to fill that 6-minute stopset, even if we only had one or two actual clients in there.
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