DISNEY'S IGER ON GH'S FUTURE
Posted by Sywriter on 3/15/2012, 7:43 am
At the recent stockholder's meeting. IMO he knows GH is being canceled, but did not want to announce it yet. We'll see. |
Q: There's been a lot of changes at ABC Daytime. We're just curious to how well the new shows are doing compared to the shows they replaced, and what the future of General Hospital might be?
Iger: Actually I started at ABC in 1974 working on AMC and OLTL so they were kinda near and dear to my heart. The business of daytime television changed a lot over the years. Soap operas were once powerful profit centers for ABC and for the company. And over time due to the changes in viewing habits, the profitability decreased substantially so ABC created a new strategy that we're in the process of implementing. They put on two shows that replaced AMC and OLTL, one is called the Chew and one is called the Revolution. The Chew is doing extremely well. The Revolution is just getting started. They took some of the characters and some of the stories from OLTL and put them into GH, and that is actually breathing some new life into GH, and that is a good sign, but I am not going to make any more promises beyond that right now because this is all relatively new. We know there a lot of very, very avid fans, loyal fans, not just for seasons but for decades of those two shows AMC and OLTL but it came down to a business decision on ABC's part to really work hard to improve on its profitability, so the shows of many decades wound up being canceled.