2016 has been, perhaps, the most momentous year of my life. Celebrating 25 years of creating dolls and accessories was really kind of humbling. Culling through photographs of past events and seeing the faces of people getting so much joy out of the dolls and events weíve produced was truly heartwarming. It reminds me yet again of how lucky Iíve been to enjoy a hobby that turned into a career and a business.
Iíve frequently been asked what have been the greatest accomplishments of my last 25 years in this business and there are definitely some standouts:
-My first New York Toyfair, sitting at a single table in our tiny booth and selling out everything I brought in the first few hours.
-The first Tyler Wentworth dolls arriving at our warehouse and eventually shipping to retailers.
-The Betsy McCall and Mary Engelbreit licensed products that were so cherished and charming.
-Being the only company to produce Harry Potter dolls for six years.
-Ellowyne Wilde and the creation of Wilde Imagination, which allowed me to move in an entirely new direction.
-All of the employees who have supported me along the way, whether they believed in what I was doing, or not!
Currently, Iím spending a great deal of time learning (and hopefully mastering) some very new computer sculpting programs that, combined with state-of-the-art production capabilities, provide an entirely new method of creating dolls. I call it the ďNew Art of Doll MakingôĒ and Iím really excited about what weíll be doing in 2017 and beyond. Itís also awakened a pioneering spirit in me again and Iíve decided itís time to completely re-think what we offer to collectors. Therefore, although Tonner will continue to make all of our established licensed products such as DC, Gone with the Wind, Outlander, etc., all of our proprietary lines, as well as those of Effanbee and Wilde Imagination, are being discontinued.
A new company is being launched and itís called Phyn & Aero. We will be introducing three new lines in 2017 in collaboration with innovative (and incredibly talented) new designers. I really feel itís time to broaden our perspectives and see what some fascinating (and younger!) designers create for our collectors. I believe the collector market needs a major shake-up and Iím quite sure this will be it!
As always, Iím so grateful for all the love and support youíve shown to me over the years. I am also terrifically excited about the direction weíre heading in and hope you will join us along the way in this new, incredibly exciting adventure!
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