Posted by Jody Thornton on May 4, 2012, 16:36:23, in reply to "Re: God is Dead . . . in Brantford"
He isn't saying he's an insider. He's saying that once you understand the successes Evanov has had by monetizing other money losing properties, you can understand why the company has to try this with CKPC. There seems no other way to be profitable with AM.
About a decade ago, I often dreamed of having the financial resources to buy CKPC. I would have loved to bring back a tighter classic hits format, and yet hire a sales team to suffocate the entire region with billboards, CKCO-TV ads, and sell time with the bugger. But I thought would probably need to be rich enough to lose money for the first three years.
Now, if I a millionaire and were to exercise that same vision, I don't I would ever be able to financially recover.
Personally, I think terrestrial radio is dead period. It's just that AM is like six months decomposed. I think if I were Evanov, I would sell the station and try to recover their losses. And if I were dumb enough to be the buyer, I would be turning in the license.
Cheers,
Jody Thornton
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