Seriously, this was a crappy thing to do. He knew he was luring that beast out of a protective area and I bet you anything, he knew this lion's reputation, all powerful, all mighty Cecil! It made the kill in his twisted mind all the better. All that money he spent to go hunting .. disgusting, he could have done good with that money, have free oral hygiene clinics, or get some good fitting dentures into the mouths of poor folks! If he needed to hunt for sport he could have hooked up with a wild life service and went hunting over-populated areas.