I have never really been good at the look but lately I think I am getting better lol. Our kids listen pretty good in the store and if they are having a bad day I take one he takes the other and we have them help us find something we need to get their minds off each other. Our daughter rather hold the coupons then anything and if we go on long car rides they take a book or their dsi's. Kids get bored and some parents don't prepare for that for what ever reason. I can't remember who but a lady that was on rachel ray showed that when she rides on a plane she always has what she calls the kids bag and honestly I think parents should have one specially when around a lot of other people