There is a mass that will go vote, that folks that are elected officials will have their voters out and be pressing the flesh so to speak.
I knew a dog catcher once here in town who didnt like and didnt vote for the mayor, but he was out begging people to put signs in their yards.
then you have the opposition, who just dont have time to vote.
thats how it happens, what is it now? only about 20 percent of the people vote at all?
Now this response is about an eight grade level, so be sharp.