Posted by dav on July 23, 2008, 15:27:03, in reply to "MfcDonalds product placement on Fox News"
I hadn't thought of it before, but I guess it's not surprising the idea goes way back. There must be libraries of data on the effectiveness of certain forms of product placement, most of it closely guarded by the industry. I met someone not so long ago, a statistician I think, who measured that sort of thing for her clients, it sounded interesting, she said it wasn't, and that she was equally susceptible to it despite the fact she studies the intricacies of it.
The idea McDonalds might influence coverage is a red herring though. McDonalds wouldn't risk associating their carefully designed brand with an organisation that's partial to 'broadcasting negative news concerning the food chain'. And of course there's no 'conflict of interest', they represent broadly speaking the exact same interests.
"Newspapers give advertisers the opportunity to carefully and strategically place their message in the editorial environment that will deliver the best results."
Thus...
"[insert name of particular corporate media in question] constantly re-evaluate our services in order to ensure that they reflect the needs of our audiences and customers in terms of content and platforms."
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