Look around the ad and, if some wheres it says, Brought to you by AdChoices, it is not Rodent or whoever looks after this side, it is an external addon that was installed onto your computer and forcing it's code into webpages that you visit.
Hope this clears up any misunderstanding that may be happening.
As a note, at the time of this post, the only ad that I have on my Big Gulp is the following text at the very bottom of the page.
"Hosted for FREE by Boardhost.
Create your own free message board!"
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